ROAR Creative

Every Life Has A Story

David Ballard — Sat, 22 May 2010 19:55:16 +0000

I had the privilege of meeting Dan Cathy, President and COO of Chick-Fil-A, a few months ago at the recreate conference in Franklin, TN. He has such a passion for serving people and creating raving fans. I know I’m one of them. Chick-Fil-A has consistently been a favorite of mine for as long as I can remember. His heart and willingness to go against the grain of most fast food restaurants is what makes Chick-Fil-A stand out as a superior eatery.

This video is a great example of how we should always think of and treat every client we deal with. Everyone is coming from “somewhere” and we never know how much of an impact we might have on their lives and businesses.

Every Life Has A Story – Chick-fil-A from Dan T. Cathy on Vimeo.

Is Social Media A Fad?

David Ballard — Thu, 20 May 2010 20:47:46 +0000

Some people might still think social media is a fad, but at this point, they might want to think again.

Even though still in its infancy, social media has changed life as we know it (unless you’re Amish, but even that’s arguable).

Check out these recent statistics on how immersed in social media some demographic groups in our culture have become. The next paragraph is part of a larger article from Advertising Age by Beth Snyder Bulik…

While not that many people actively engage in social media during sex, they do in bed. Retrevo found that almost half of social-media users check in via phone while lying in bed. About 48% of those polled said they check or update Facebook or Twitter after they’ve gotten into bed at night and/or before they get out of bed in the morning. That number jumps to 76% for the 25-and-younger set, with a whopping 19% of those millennials saying they also check in whenever they wake up during the night.

And this newly-refreshed, nifty video that gives a great summary of where in the world we’re at with social media. I’ve used this video before in presentations, but some new numbers are very handy to prove to your client, your boss, your team, your tribe, that you should be engaged in social media.

Social Media ROI

David Ballard — Sat, 05 Dec 2009 03:38:12 +0000

Lately, I’ve been getting lots of questions about the ROI (return on investment) for social media. The video below does a nice job answering that question and then some.

People, especially those not keen on change, often need solid evidence that something works before they buy in. Much of the time, these late/unwilling individuals wait too long and then get trounced by their competition. It’s fairly difficult to prove ROI for most forms of advertising. Measurable results aren’t always easy to see and social media is no different. As advertisers, our message doesn’t necessarily change, but the method must. If sales are down, do we blame the economy or something we’ve failed to do? If business is up, do we attribute it to a holiday shopping season or the fact we rocked Twitter and Facebook? It’s really hard to say, but by using social media well, I believe the results will be positive. It certainly can’t hurt anything (if you do it well).